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Color Is An Important Digital Branding Factor

Color psychology has always been an important part of branding, but with the rise of digital technology it has become even more important for ensuring consistency with omni-channel marketing. So reports Footwear News.

Color can also trigger brand recognition immediately with H&M being well known for using red and Starbucks being known for using green in marketing.

Read the full article from Footwear News.

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