News (1013)
Digital Ad Revenue Jumped 21% in Q1
- Saturday, 11 June 2016
- News
- Written by CMO Tech News
Despite concerns over online fraud and the growing use of ad blockers, internet advertising grew 21% during the first quarter, says IAB and PwC. So reports AdExchanger.
Read more...Facebook Experimenting with Page Layout to Support Commerce
- Saturday, 11 June 2016
- News
- Written by Administrator
Facebook is experimenting with eliminating right-rail ads from the desktop version of Pages so that it can make buttons that initiate business applications more prominent. So reports Marketing Land.
Read more...Alphabet Planning High Speed Wireless Internet
- Saturday, 11 June 2016
- News
- Written by CMO Tech News
Alphabet’s Google enterprise is developing wireless internet access that may someday be faster than wired access, says Alphabet Executive Chairman Eric Schmidt. So reports The Country Caller.
Read more...Xerox Implementing Communications Automation
- Saturday, 11 June 2016
- News
- Written by CMO Tech News
Xerox is implementing technology that automates communications by identifying and analyzing the activities of prospects and new customers. So reports CMO.
Read more...Social Media Support Firm Secures $50M in Financing
- Sunday, 05 June 2016
- News
- Written by CMO Tech News
SpredFast, which provides a variety of technologies that helps firms market through social media websites, has secured $50 million in financing in a deal led by Riverwood Capital. So reports Fortune.
Read more...Private Equity Firm Snatches Up Marketo
- Sunday, 05 June 2016
- News
- Written by CMO Tech News
Private equity firm Vista Equity Partners has agreed to acquire marketing software company Marketo for $1.79 billion, which represents a 64% premium over the stock’s May 9 closing price. So reports CNBC.
Read more...Surge Data Reveals Matters of Most Interest Among CEOs
- Sunday, 05 June 2016
- News
- Written by CMO Tech News
Lead generation, telemarketing, and dashboards that help visualize CRM and campaign data are among the most popular topics of interest among marketing executives, according to business-to-business data compiled by Bambora and analyzed by the Aberdeen Group. So reports Talking New Media.
Read more...Advertisers Reluctant to Fight Digital Issues: Santander CMO
- Friday, 27 May 2016
- News
- Written by CMO Tech News
Santander Chief Marketing Officer Keith Moor in the United Kingdom says trying to get advertisers to work together to fight online fraud, promote brand safety, and enhance viewability has been like pulling teeth. So reports Mediatel Newsline.
Read more...Best Western Joins Other Hotels Offering Virtual Reality Tours
- Friday, 27 May 2016
- News
- Written by CMO Tech News
Best Western Hotels & Resorts is working with Google Street View to gather approximately 1.7 million photos needed to create virtual reality tours of all of its North America resorts. So reports Skift.
Read more...Mobile Marketing Firm Secures $1.1M in Seed Financing
- Friday, 27 May 2016
- News
- Written by CMO Tech News
Rover, which provides location-based mobile device marketing services with technology such as beacons, has secured $1.1 million in seed money from 500 Startups, BDC Venture Capital and other angel investors. So reports MartechAdvisor.
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