Estimated reading time: 0 minutes, 15 seconds

Millennials Don’t Like Loyalty Programs

Millennials dislike loyalty programs because the marketing efforts focus on creating status for individuals. Millennials, however, would rather have recognition among friends and relatives. So reports MarTech Advisor.

For millennials, “likes” are more important than loyalty points. Recognition on Instagram can provide a dopamine rush.

Read the full article from MarTech Advisor

Read 2957 times
Rate this item
(0 votes)

Visit other PMG Sites: