Individuals should have a track record of influencing behavior, attitudes or actions before being called influencers, regardless of how many friends or likes they have.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Facebook’s Asia-Pacific head of agency, Neil Stewart, maintains individuals should only be called influencers if they have influenced people and that the term influencer is frequently used improperly. So reports Influencer Update.
Individuals should have a track record of influencing behavior, attitudes or actions before being called influencers, regardless of how many friends or likes they have.