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Tips for Combining Emails with Automation

Combining email campaigns with automation can be a powerful branding strategy, so marketers should target four distinct types of communications for new and existing customers. So reports Business 2 Community.

The categories are:

  • Welcome emails for new customers
  • Educational or onboarding emails
  • Service emails that remind clients when actions must be taken
  • Emails wishing clients happy birthdays

Read the full article from Business 2 Community.

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